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Apple Black Friday Deals – Best 2024 Discounts on iPhone and MacBook

Logan Evan Walker Murphy • 2026-04-03 • Reviewed by Oliver Bennett

Black Friday 2024 delivered substantial markdowns across Apple’s hardware ecosystem, with authorized retailers offering record-low prices on iPhones, MacBooks, and wearables. Amazon and Walmart led aggressive pricing strategies that saw the iPhone 16 drop to one cent with activation, while MacBook Air models saw reductions exceeding $250.

The promotional period extended beyond traditional calendar boundaries, with competitive pricing remaining available through Cyber Monday. Third-party retailers rather than Apple itself provided the deepest cuts, following historical patterns where direct Apple Store purchases rarely match authorized reseller discounts.

This analysis examines verified pricing data from the 2024 shopping event, identifying specific discount amounts, retailer strategies, and availability windows based on reporting from deal tracking publications.

What Are the Best Apple Black Friday Deals in 2024?

The 2024 shopping weekend established new pricing benchmarks across multiple Apple product categories. iPhone discounts reached unprecedented levels at major retailers, while laptop and tablet lines saw consistent percentage reductions comparable to previous years’ strongest offerings.

iPhone 16

$0.01 at Amazon
Down from $829

MacBook Air M3

From $844 (13-inch)
Save up to $300

AirPods Pro 2

$154 record low
Down from $245

Apple Watch SE

Starting at $149
40mm configuration

Key Insights from 2024

  • iPhone 16 and 16 Pro models hit $0.01 at Amazon with qualifying activation, representing effective discounts of $828.99 and $1,098.99 respectively
  • MacBook Air M3 configurations saw uniform $255 to $300 reductions across 13-inch and 15-inch models
  • AirPods Pro 2 reached historic pricing lows at $154, down $91 from standard retail
  • Apple Watch SE 40mm dropped to $149, matching previous generation entry-level pricing
  • iPad 10th generation fell to $249 with coupon application, a $100 reduction
  • Verizon offered zero-cost bundles combining iPhones with Apple Watch Series 10 or iPad devices on select plans
  • Pricing remained competitive through Cyber Monday, extending beyond the traditional Friday weekend window
Product Black Friday Price Original Price Savings Primary Retailer
iPhone 16 $0.01 $829 $828.99 Amazon
iPhone 16 Pro $0.01 $1,099 $1,098.99 Amazon
MacBook Air M3 (13-inch) $844 $1,099 $255 Amazon
MacBook Air M3 (15-inch) $999 $1,299 $300 Amazon
MacBook Air M3 (Best Buy) $899 $1,099 $200 Best Buy
AirPods Pro 2 $154 $245 $91 Various
AirPods Max USB-C $499 $549 $150 Amazon
Apple Watch SE (40mm) $149 $249 $100 Various
Apple Watch Series 10 (42mm) $329-$359 $399-$429 $70 Amazon
Apple Watch Ultra 2 $699-$719 $799 $80-$100 Amazon
iPad 10 $249 $349 $100 Amazon
iPad Pro M4 $849 $999 $150 Amazon

iPhone Black Friday Deals

Amazon listed both the iPhone 16 and iPhone 16 Pro at $0.01 with qualifying conditions, reductions of $828.99 and $1,098.99 from respective retail prices according to Laptop Mag. These promotions required carrier activation to receive the advertised pricing.

Verizon communicated alternative value propositions through bundled offerings. The carrier provided the iPhone 16 with an Apple Watch Series 10 at no additional hardware cost with select unlimited plans. Higher-tier plans included the iPhone 16 Pro packaged with both an iPad and Apple Watch Series 10, representing a multi-device bundle value.

MacBook Black Friday Deals

The MacBook Air M3 generation dominated laptop discounts. The 13-inch configuration reached $844, down $255 from its $1,099 standard price, while the 15-inch variant fell to $999 from $1,299 as reported by Laptop Mag. A 12-inch MacBook Air with M3 chip and 256GB storage traded at $899 through Best Buy according to Tom’s Guide.

Professional-tier notebooks saw more modest but significant reductions. The base M4 MacBook Pro dropped to $1,399 from $1,599, while the M4 Pro 16-inch configuration fell to $2,199 from $2,499.

AirPods Black Friday Deals

Apple’s audio lineup maintained consistent reductions across entry-level and premium segments. The standard AirPods 4 released shortly before the shopping period dropped $10 to $119, with the active noise cancellation variant falling to $164 from $179.

The AirPods Pro 2 hit $154, marking a record low price point down from $245 per Tom’s Guide. The over-ear AirPods Max with USB-C connectivity received $150 discounts, settling at $499.

Apple Watch Black Friday Deals

Wearable discounts varied by tier and case size. The entry-level Apple Watch SE (40mm) reduced to $149 from $249, while the 44mm configuration reached $199 according to pricing data.

The Apple Watch Series 10 (42mm GPS) traded between $329 and $359 depending on retailer, down from $399-$429 retail. The previous generation Series 9 fell to $279 from $399. The rugged Apple Watch Ultra 2 saw $80 to $100 reductions, pricing between $699 and $719 against its $799 standard cost.

iPad Black Friday Deals

Tablet pricing demonstrated variance across the product hierarchy. The 10th generation iPad reached $249 with coupon application, down from $349. The iPad mini 7 reduced to $469 from $499, while the iPad Air 6 traded at $549 from $599.

Professional users found the 11-inch iPad Air with M2 chip at $499, while the iPad Pro M4 dropped to $849 from $999. Those seeking GIS Payment September 2025 – Schedule and Key Pension Details alongside technology purchases needed to consult separate administrative schedules.

Does Apple Have Official Black Friday Sales?

Apple’s corporate retail channels maintained traditional positioning during Black Friday 2024, offering gift card promotions rather than direct hardware discounts. This approach diverged significantly from authorized resellers who provided immediate price reductions.

Apple Store Strategy

The official Apple Store and Apple.com did not list the aggressive dollar-reductions found at Amazon, Walmart, or Best Buy. Instead, historical patterns suggest Apple typically provides Apple Gift Cards with qualifying purchases during November promotional windows, a value proposition that requires future Apple ecosystem spending rather than immediate savings.

Authorized Retailer Dominance

Third-party retailers carried the primary discount burden. Amazon and Walmart functioned as the principal outlets for Black Friday Apple pricing, with Best Buy providing exclusive configurations including the $899 MacBook Air M3.

Direct vs. Retailer Purchasing

Apple’s official store historically offers gift cards rather than direct price cuts on hardware during November sales events. The steepest documented discounts in 2024 appeared exclusively through authorized retailers including Amazon and Walmart.

When Do Apple Black Friday Deals Start?

The 2024 promotional calendar began prior to Thanksgiving and extended through the following Monday, creating a week-long window for significant purchases.

Early Access Periods

Preliminary pricing emerged approximately one week before Black Friday proper. Amazon initiated early discounts on November 22, establishing competitive pricing that remained active through the main event.

Black Friday Peak

November 29 marked the traditional peak, with retailers synchronizing their deepest advertised discounts. The $0.01 iPhone pricing and sub-$200 AirPods Pro 2 rates remained widely available throughout this 24-hour period.

Cyber Monday Extensions

Pricing integrity held through December 2, with numerous configurations maintaining Black Friday levels into Cyber Monday. Laptop Mag noted that Black Friday 2024 represented “the best time of year” alongside Cyber Monday for Apple acquisitions.

Where to Find the Best Apple Black Friday Deals?

Geographic and retail channel selection significantly impacted pricing availability during the 2024 event. While multiple outlets carried Apple inventory, specific configurations and bundle opportunities varied by vendor.

Amazon and Walmart Leadership

Amazon and Walmart served as the primary retail channels for standardized Black Friday discounts. These retailers consistently listed the iPhone 16 at $0.01 with activation and maintained stock on MacBook Air M3 units below $900.

Best Buy Exclusives

Best Buy differentiated through specific storage configurations, notably offering the 12-inch MacBook Air with M3 chip and 256GB storage at $899, a $200 reduction from standard pricing.

Carrier Bundle Channels

Verizon provided alternative value structures through service-tied bundles. The carrier’s offerings included free Apple Watch Series 10 units with iPhone 16 purchases, and comprehensive bundles adding iPad devices for iPhone 16 Pro buyers on qualifying plans.

Bundle Value Analysis

Verizon offered bundled packages combining the iPhone 16 with an Apple Watch Series 10 at no additional hardware cost with select plans. Higher-tier options included the iPhone 16 Pro packaged with both an iPad and Apple Watch, creating multi-device value propositions distinct from retail discounts.

Regional Availability

The documented pricing and retailer strategies reflect United States market conditions exclusively. UK and international pricing data, along with regional retailer variations, were not available in the 2024 coverage scope.

Consumers navigating retail locations might consult Chuck E. Cheese Whitby – Address, Hours, Parties Guide for unrelated local business information while comparing Apple product availability across different shopping districts.

Timeline of Apple Black Friday Deals 2024

  1. : Early Black Friday pricing initiated at Amazon, establishing iPhone 16 at $0.01 and MacBook Air M3 at $844.
  2. : Thanksgiving Day sustained pricing with inventory checks across major retailers.
  3. : Black Friday peak with maximum advertisement push and bundle availability at Verizon.
  4. : Weekend continuation maintaining Friday pricing levels.
  5. : Cyber Monday concluded the promotional window with sustained discounts on AirPods Pro 2 and iPad models.

What Information Is Confirmed About Apple Black Friday Deals?

Established Information Unclear or Unavailable
Specific dollar amounts at US retailers (Amazon, Walmart, Best Buy) UK and European pricing equivalents
Verizon bundle compositions (iPhone + Watch, iPhone Pro + iPad + Watch) Historical year-over-year discount comparisons
Dates: November 22 through December 2, 2024 Exact inventory quantities per retailer
Record low pricing on AirPods Pro 2 ($154) 2025 promotional projections

Why Do Apple Black Friday Deals Follow This Pattern?

Apple’s retail strategy maintains strict price controls on direct sales, preserving brand positioning while allowing authorized resellers flexibility to attract customers through aggressive markdowns. This bifurcated approach ensures Apple captures full margin on direct purchases while third-party retailers use Apple products as loss leaders or traffic drivers.

The 2024 pricing structure reflects retailer willingness to subsidize hardware costs to secure service activations and ecosystem lock-in. The $0.01 iPhone pricing required carrier activation, transferring subsidy costs to wireless providers rather than retailers.

What Sources Reported on These Deals?

Pricing verification relied primarily on technology deal tracking publications monitoring retailer advertisements and inventory systems throughout November 2024.

Black Friday 2024 was described as “the best time of year” alongside Cyber Monday to purchase Apple products at significant discounts.

Laptop Mag

Laptop Mag and Tom’s Guide provided comprehensive tracking across Amazon, Walmart, Best Buy, and Verizon offerings, with video documentation available for specific Apple Watch Ultra 2 pricing verification via YouTube.

Summary of Apple Black Friday Deals 2024

Black Friday 2024 established aggressive pricing across Apple’s ecosystem, with the iPhone 16 reaching $0.01 at Amazon and MacBook Air M3 models sustaining $255-$300 reductions. Authorized retailers including Amazon, Walmart, and Best Buy provided superior value compared to Apple’s direct channels, while Verizon offered alternative savings through hardware bundles. For additional reference materials, see GIS Payment September 2025 – Schedule and Key Pension Details.

Frequently Asked Questions

How much do Apple products discount on Black Friday?

Discounts varied by category: iPhones reached $0.01 with activation (effectively $829-$1,099 off), MacBook Air models saw $200-$300 reductions, AirPods Pro 2 hit $154 (down $91), and Apple Watch SE started at $149 (down $100).

Apple Black Friday deals vs Cyber Monday?

Pricing remained consistent between events in 2024, with many deals extending from November 29 through December 2. Cyber Monday did not feature deeper discounts than Black Friday, functioning instead as a final opportunity window.

Are Apple Black Friday deals available online?

Yes, the documented deals appeared exclusively through online channels at Amazon, Walmart, Best Buy, and Verizon’s websites, with pricing requiring digital activation or checkout.

Do Apple Black Friday deals require trade-ins?

The $0.01 iPhone pricing required carrier activation and qualifying service plans, functioning as a subscription subsidy rather than direct trade-in credit. Some retailers offered additional trade-in programs separate from advertised Black Friday pricing.

Can you combine Apple Black Friday deals with other offers?

Verizon allowed hardware bundling combining iPhones with Apple Watches and iPads on specific unlimited plans. Retailer-specific coupons applied to select iPad models, bringing the iPad 10 to $249.

Logan Evan Walker Murphy

About the author

Logan Evan Walker Murphy

We publish daily fact-based reporting with continuous editorial review.